The step by step guide, the secrets and best practices of pricing tests

Expected Learning Outcome:

• Understanding research arising from price issues
• Various research methodologies
• The complete step by step process of conducting Price Sensitivity Meters
• The complete step by step process of conducting Conjoint Analysis
• The complete step by step process of conducting Trade-off analysis

Who should attend?
Market Researchers, Marketing Department, Human Resource Department

Duration of Course – 1 Day

Detail Course Outline

Day 1

• Understanding the research background and objectives
• How to conduct PSM tests and the do’s and don’t of PSM?
• How to conduct Conjoint Analysis?
• How to conduct trade off Analysis?
• Other pricing models available in the market
• How to conduct in-store exit interviews?
• How to write a proposal/research brief for pricing research?

For more information, contact info@ao2consulting.com